Adapt editorial imagery
Creating a unique aesthetic for lively communication
Hiker launched Adapt shortly after the pandemic struck in the spring of 2020. Adapt was originally intended as a newsroom dedicated to exploring the many ways in which people and organizations were responding creatively and innovatively to both the health crisis and the sociopolitical upheavals that ensued from it. The forum’s content quickly pivoted from Covid-19 into a more general exploration of societal changes, trends, and transformations in everything from philanthropy to food to Formula 1 Racing.
In other words, Adapt itself adapted, and quickly. Within a year, our content included nearly all the creative arts: film, television, books, music, fashion, and more. We wrote social justice and social impact stories to reflect the times. We took deep dives into issues of sustainability and the economy, explored the complex and busy intersection of sports and society, and developed a Storyteller series in which we profiled and interviewed working creatives and artists in virtually every milieu.
“It felt less like design, and much more like we were creating art.”
