Going Big with Royal Caribbean’s Newest Brand
Global Production Strategy
Hiker led worldwide video and photo production to help launch Royal Caribbean’s newest travel brand, which offered over 5,000 tours. We provided creative advisory services, managed the brand’s content library, and supported ongoing content initiatives.
Hiker employed regional specialist crew members (fixers, drone operators and underwater DPs) alongside a core, traveling US-based crew to capture video and photography in over 100 locations. Production took us from Alaska to Australia. Because of our early work on brand standards, we were able to utilize highly varied production models and crew sizes and produce work at a range of budget levels that held together as a whole.
“Hiker’s integrated design, animation, and video production teams played a big part in helping us define a brand aesthetic and position. That’s invaluable.”
