Adapt editorial imagery
To bring the new campus to life, we created an interactive, gamified experience of the future campus. Working closely with Under Armour’s engineering and architecture firm, Hiker created high-fidelity 3D renderings that allowed users to experience the campus in an immersive environment. Users could run around the campus and learn about features of the environment. The experience was premiered at Armour Day – an exclusive event for Under Armour teammates.
Arther Mills iv , co ceo new teacher center
NTC began this journey with Hiker to connect our powerful mission and vision with a refreshed public presence and brand that elevates the humanity within our work, and repositions our organization as a catalyst for the change we seek in the world. Our relationship with Hiker helped us realize this aspiration in a beautiful and compelling expression of our work.
Creating a unique aesthetic for lively communication
Hiker launched Adapt shortly after the pandemic struck in the spring of 2020. Adapt was originally intended as a newsroom dedicated to exploring the many ways in which people and organizations were responding creatively and innovatively to both the health crisis and the sociopolitical upheavals that ensued from it. The forum’s content quickly pivoted from Covid-19 into a more general exploration of societal changes, trends, and transformations in everything from philanthropy to food to Formula 1 Racing.
In other words, Adapt itself adapted, and quickly. Within a year, our content included nearly all the creative arts: film, television, books, music, fashion, and more. We wrote social justice and social impact stories to reflect the times. We took deep dives into issues of sustainability and the economy, explored the complex and busy intersection of sports and society, and developed a Storyteller series in which we profiled and interviewed working creatives and artists in virtually every milieu.